“This has likely helped raise their (average daily room rate) and their occupancy with both the locals and leisure market. “Penn has tried to capture the local sports team market,” Bussmann said. The Gaming Control Board includes Henderson within its Boulder Strip reporting area. Henderson's gaming revenue through August is 12.2 percent ahead of 2021’s record gaming revenue total of nearly $967.2 million. Gaming industry advisor Brendan Bussmann, managing partner of Las Vegas-based B Global, said Penn is a firm believer that the Strip’s far southern end has room for additional growth. 'Everything we have been doing over the past few years has been to grow and evolve the property and further enhance the customer experience,' M Resort General Manager Hussain Mahrous said in a statement. M Resort also has partnerships with the Henderson Silver Knights, the American Hockey League affiliate of the Vegas Golden Knights, and the Arena Football League Vegas Knight Hawks, both of which play in Henderson’s Dollar Loan Center Arena.

The expansion would also replace the 224 rooms that were lost with the closure and demolition of Fiesta Henderson. Both properties are operated by Station Casinos. Green Valley Ranch Resort has 575 rooms and Sunset Station has 457 rooms. The present hotel-casino has 390 rooms and the addition of a second tower would give the hotel-casino 774 rooms and suites, making it the largest hotel-casino in Henderson. Rose Parkway at Henderson’s western boundary. M Resort sits on a 90-acre site at the southeast corner of Las Vegas Boulevard and St. The company, which has owned M Resort since 2011, had been linked as a potential buyer of The Cosmopolitan of Las Vegas and The Mirage, but both Strip resorts were sold to other operators. Penn recently sold its operations in Tropicana Las Vegas to Bally’s Corp.

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